Phases & Tools
Focus of the project
Design Process
Here I present the project’s stages, while highlighting the lessons learned in relation to each step.
PHASE 1: ANALYSIS
The first phase of this project consisted of a research on the drink market, to identify opportunities and needs. Thereafter, the design brief could be defined.
Trend & Market analysis
● Follow your gut, as long as it’s based on some evidence● Root for your teammate’s ideas if they feel strongly positive about something
User & Context definition
● Finding the right images for a moodboard is time costly but worth it; send across the right message
Design Brief
● Be specific to ease the concept creation● Have regular team meetings: share progress and build on each other’s work
My primary activities in the design process
● Trend analysis & Moodboard creation
PHASE 2: CONCEPTUALISATION
The conceptualisation phase consisted of ideating and defining concepts, to tangibilize the opportunities defined before.
First sketches
● Using sketching as a brainstorming tool can bring great results
Concept definition
● Working on a quick 3D model helps visualise and identify lacks/ possible improvements
My primary activities in the design process
● 3D model and rendering
PHASE 3: DETAILING
The final phase is where the final design was fully detailed and the entire brand was created.
Brand creation
Label & Packaging design
Advertising campaign creation
● Make it fun● Working on something you enjoy guarantees better results
Stand building & Presentation
● Don’t underestimate the time needed for preparation
My primary activities in the design process
● Brand concept creation● Packaging design & rendering ● Product 3D model, rendering and poster design