IKEA Self Scan Checkouts


Goal of the project:

Redesign the self-scan check-outs at IKEA Delft

Phases & Tools

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Focus of the project

    Focus on optimising interaction and user experience
    Detailed UI concept and design creation; considering interaction and user experience, context of use and usage issues
    User testing in context with real users

Design Process

Here I present the project’s stages, while highlighting the lessons learned in relation to each step.

PHASE 1: ANALYSIS

The first phase was key to immerse ourselves in the context to be able to identify the current issues. This way we detailed a design brief to guide the next steps.

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Team Goal
Design something we're proud of

  • Current product analysis

    ● Be realistic when deciding on the design direction and scope● Don’t try to fix everything

  • Design Brief

    Analyse problems and define design goals in terms of: ● Function● Interaction● Experience

  • Illustration

    My primary activities in the design process

    ● Observation & cognitive walkthrough 

PHASE 2: CONCEPTUALISATION

The second phase consisted of ideating and coming up with three fundamentally different concepts to redesign the current context. These concepts were tested with mockups to gather insights and propose a redesign proposal.

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Illustration

  • 3 concepts

    ● Fundamentally different: explore the whole scope

  • Mockup testing

    ● Quick tests with non-fully functional mockups can give many valuable insights about the core of the concepts

  • Concept selection

    ● When testing, make an exhaustive test setup: what needs to be tested and how. Also, what reliable measuring tools will be used to obtain trustworthy results.

  • Design Strategy

    Decision: Combine the 3 concepts● Ambitious & Risky● Believe in our ideas: Importance of having a dedicated team and seeing the bigger picture

  • Redesign Proposal

    ● Knowledge gained in the previous mockup test could be unsuitable, because of the risky design strategy● Visions/expectations can probe wrong in the user test

  • Illustration

    My primary activities in the design process

    ● Prototyping, test setup, evaluation tools, analysis, observation and interviews ● 3D modelling and rendering, and conceptualisation

PHASE 3: DETAILING

The last phase consists of testing the redesign proposal in the real context to obtain the most relevant insights, to finally define the final design.

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Illustration

  • User Test

    In the real context
    ● Importance of a detailed script, anticipate and respond to unexpected situations
    ● Taking notes on test setup printouts while observing works very well; comparable data

  • Final Design Proposal

    ● Believe in your team and in your ideas● Confidently present your ideas to convey the value of your design

Team Goal
Achieved
  • Illustration

    My primary activities in the design process

    ● Prototyping, test setup, evaluation tools, analysis, observation and interviews ● 3D modelling and rendering, and design realization